principal

Using the image of a bridge as a company logo is simple symbolism. Rich Vander Broek has "spanned the gap" between ideas and real products and services his entire career. "It harks back to my schooling, I suppose," says Rich, who graduated with a BA from Hope College and a Master of Fine Arts degree from Bowling Green State University. "I wanted an icon that represents the creative transitions I have experienced both in the arts and business. There needs to be structure as well as a vision to produce a future outcome."





Richard Vander Broek			Cell Phone 616 240-8101
richvb@macatawa.org
richvb@macatawa.org			Phone/ Fax 616 399-2307
Using the image of a bridge as a company logo is simple symbolism. Rich Vander Broek has "spanned the gap" between ideas and real products and services his entire career. "It harks back to my schooling, I suppose," says Rich, who graduated with a BA from Hope College and a Master of Fine Arts degree from Bowling Green State University. "I wanted an icon that represents the creative transitions I have experienced both in the arts and business. There needs to be structure as well as a vision to produce a future outcome." Rich got his start using the Internet as a business channel, not by design, but rather as a result of early exposure and quick recognition of it as a marketing angle. Working several years as a salesman and then many more as a marketing executive, Rich took notice whenever there appeared to be a unique way to connect with customers. After all, a fundamental objective in marketing is to differentiate products, services and companies. The Internet was the way – potentially powerful and definitely new and different. So, in the early 90's, even before the advent of the world wide web, he set out to pave new ways to sell, promote and exchange information via the Internet. It was while working in the title insurance industry that he proposed strategies that built professional relationships around the new technology. His enthusiasm and persistent focus on using this new business channel produced successful customer relationship methods, streamlined ordering methods, and finally a full blown e-commerce web site. In 1994, Rich and a few others created a community computer network which has provided thousands the opportunity to use and understand the Internet. As a professional consultant, Rich believes the most important thing he can do for a client is to help them understand the Internet as a business channel and clarify how it can make a difference to them, then develop a strategy that will help them achieve their objectives in business.